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By John Clayton
If you are an independent musician you care a lot about the integrity of your music and you want to reach more fans of indie music. The first and most important thing you will need to promote your music is confidence in your product and image because when you have this, others are more likely to consider you as a serious artist. You must also learn the music industry and work on your music so that it will be perfected. For example, if you aspire to be an independent hip-hop artist, you’ll need hip-hop beats for rappers and you can also buy rap beats for inspiration. Here are other tips on promoting your music.
Here are some low-budget ways to promote your music as an independent artist. You should try the college radio stations in your area because college stations are not dependent on corporate money for survival, and as a result they have more freedom to choose what gets played on the air. This puts your music out on a massive level and it sets the foundation for transition into commercial stations. Another idea is to use social media. If you have a Facebook page and you released a few albums, put some of the songs on your Facebook page for viewers to download to their music libraries. Also list information about your music and your background.
If you intend to send your CDs to various independent music labels, you will need to create a professional promotions package. The package should contain a neatly-typed press release about your new CD along with biographical information about yourself, a copy of a professionally recorded and mastered CD, a picture of yourself and contact information. Record labels are more willing to listen to your CD if they receive a professional package.
Another idea is to have your own website for music promotion. On the website include a list of downloadable audio clips for viewers to download and if you have some video clips of yourself from past performances over the last few months, include this on the website. Talk about your music and what inspires you as an artist. Write some blogs about your upcoming performances and create a section on the website for viewers to sign up for your mailing list.
One of the best ways to promote your music as an independent artist is through live performances. Meet with different local club managers and do sample performances for them. Also give the managers a copy of your CD and you should also try to get bookings at local community events.
Locate online CD distributors that pertain to the type of music you play and inquire about having them distribute your CDs. The owners of the distribution websites will review your CD before deciding to distribute it. The good thing about this is that you can promote your CD and get paid for the distribution, particularly if you are selling digital copies of it.
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